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Persuasive Copywriting

Af: Andy Maslen Engelsk Paperback
SPAR
kr 10

Persuasive Copywriting

Af: Andy Maslen Engelsk Paperback

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional''s bookshelf.

With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.

Complementing the ''how to'' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:

-Practical advice to measure and benchmark effective copy
-Guidance on creating and critiquing briefs
-New chapters on how to weave copywriting skills into the wider industry
-Storytelling and content marketing
-The impact of evolving channels like mobile and social media

Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

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Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional''s bookshelf.

With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.

Complementing the ''how to'' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:

-Practical advice to measure and benchmark effective copy
-Guidance on creating and critiquing briefs
-New chapters on how to weave copywriting skills into the wider industry
-Storytelling and content marketing
-The impact of evolving channels like mobile and social media

Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

Produktdetaljer
Sprog: Engelsk
Sider: 296
ISBN-13: 9780749483661
Indbinding: Paperback
Udgave:
ISBN-10: 0749483660
Kategori: Reklame
Udg. Dato: 3 jan 2019
Længde: 24mm
Bredde: 157mm
Højde: 234mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 jan 2019
Forfatter(e): Andy Maslen
Forfatter(e) Andy Maslen


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 296


Udgave


Længde 24mm


Bredde 157mm


Højde 234mm


Udg. Dato 3 jan 2019


Oplagsdato 3 jan 2019

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