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The Challenger Customer

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The Challenger Customer

From the authors of the internationally-bestselling business classic The Challenger Sale

''A handbook of practices that will help you get into your customers'' heads, deliver good value, and win the sale'' Daniel H. Pink, author of To Sell is Human and Drive

---------------------------------------------------------------

In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don''t focus on friendly, attentive customers. Instead, they target challenger customers.

Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.

Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these ''mobilizers'' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.

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From the authors of the internationally-bestselling business classic The Challenger Sale

''A handbook of practices that will help you get into your customers'' heads, deliver good value, and win the sale'' Daniel H. Pink, author of To Sell is Human and Drive

---------------------------------------------------------------

In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don''t focus on friendly, attentive customers. Instead, they target challenger customers.

Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.

Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these ''mobilizers'' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.

Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9780241196564
Indbinding: Paperback
Udgave:
ISBN-10: 0241196566
Kategori: Salg og marketing
Udg. Dato: 3 sep 2015
Længde: 21mm
Bredde: 233mm
Højde: 156mm
Forlag: Penguin Books Ltd
Oplagsdato: 3 sep 2015
Forfatter(e) Pat Spenner, Brent Adamson, Matthew Dixon, Nick Toman


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 288


Udgave


Længde 21mm


Bredde 233mm


Højde 156mm


Udg. Dato 3 sep 2015


Oplagsdato 3 sep 2015

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